Most changes will be purely aesthetic. Our statements, envelopes, and other pieces of correspondence with you will adopt the new brand. Throughout the year, we'll make a few minor changes to our online and mobile banking platforms. We will also debut a new responsive website that makes it easier to find what you need from Hearthside Bank across all devices.
Your current account and login information won't be affected. Your checks and debit cards that contain the Home Federal branding will continue working just as you're used to, and we’ll be replacing debit cards with newly branded material at no cost to you.
Our new color palette is made up primarily of navy blue, bright orange, and a light gray. We chose these colors because they represent Kentucky and Tennessee, the areas where our branches operate.
Our new logo, along with our new name, nods to the stone fireplaces in our physical branches. Our fireplaces represent the warmth and guidance we offer our customers.
Since our founding in 1920, a lot of things have changed. The needs of our customers have taken new forms. New financial products and instruments have been introduced to the banking industry. Technology has come to play a bigger part in our daily lives than ever before. It's healthy to change. Change is a sign of life.
As we mark a century in banking, we realized it's time for some renewed energy.
The Home Federal Bank name and brand served us well. We're keeping the parts of us that make us who we are—our integrity, drive, and commitment to serving our customers isn't going anywhere. In fact, our new brand better communicates the same values we've always had.
You can still come to our table and talk honestly and openly about your goals. We'll still work hard to help you achieve them.
We are excited to take this next step with you as Hearthside Bank.
No. The bank has not been bought, merged, or acquired in any way. The bank's ownership structure and management team will remain the same, as will our branch staff who serves you on a daily basis.
No. Your online and mobile banking information will not be affected by this change, nor will your account numbers or any other information.
No. Though we will apply the new brand to checks and debit cards, your checks and debit cards that contain the Home Federal branding will continue working just as you're used to. We’ll be replacing debit cards with newly branded material at no cost to you.
Yes, we are going to reissue at no charge. You should expect to start receiving these after July 1st but possibly sooner. However, your existing card will continue to operate without disruption.
Not yet. You will eventually need to download a new mobile banking app, but we will notify you in advance as to when it will be available for download.
No. You'll be able to conduct your banking in the same convenient locations.